3 Tips for Your Nonprofit Holiday Marketing Strategy
With the end of the year nearing, you might be realizing your organization may have taken on too many marketing efforts at once and you just need a few strong strategies to get you to 2023. Our team is here to help you filter out the noise and focus on what you really need or don’t need for your end-of-year marketing strategies, which should all be designed to help you raise more money.
Develop Content That Inspires People To Donate
Have you developed a holiday-specific national-scale campaign? While others may think that’s necessary for a successful holiday season, this time of year can actually be a great time to recycle some of your best content or reuse holiday content from previous years. It’s important to remind your team that the main goal is to Inspire people to donate to your organization. Remember that you can always embellish your best performing content with holiday-themed elements to help repurpose it.
Here are some content ideas to inspire donors:
- Post a Video from the Founder with a personal story about why they do this work
- Create a graphic with data to demonstrate the impact of your work how last year’s donations were utilized
- Share the goal and breakdown what is needed to reach it (10 donors at $1000)
- Post testimonials from people who have benefited from your organization’s work
Narrow Down Your Asks
Every nonprofit will be making asks this holiday season and so it is important that your donors and audience aren’t bombarded with too many calls-to-action (CTAs). We recommend finding the three essential needs and building momentum and depth around them. For example, those three main CTAs could be one for new donors, one for specific program support, and one for corporate supporters.
Once you have those requests solidified, it can be much easier to think through the actions and content needed. If you expect an influx of new donors and have four different ways new donors can get involved, your donor might hesitate or feel overwhelmed on how they want to get involved and further delay them from being a donor. Every second counts during the holiday season, so make sure when you get a new donor’s attention, there is only one next step for them to make!
Get Ready To Launch Something Big In The New Year
For most people, the holidays are a blur of noise from every company they’ve ever interacted with. So how will you start the year leaving a unique impression on them? Launch something big. Use this time in the last quarter to incubate a campaign for the new year. We recommend that what you launch in the new year allows people to get further involved. Many people still use the new calendar year as a way to set internal goals in the coming year, whether by joining a gym, volunteering, or saving more. Use this launch as a way to reintroduce your organization and build a strong relationship with donors that you can then nurture throughout the year.
The end of the year is crucial for nonprofits, but it can also be an excellent time to slow down, scale back, and focus on what really speaks to your donors. Push content that not only connects but is proven to convert your audience into donors.
Need help building some big ideas for 2023? We’ve got just the team of nonprofit marketing and fundraising experts! Connect with us and let’s discuss how your organization could benefit from expert strategic marketing, communications, and philanthropic support.