6 Resources to Help Power Your Purpose in 2023
As we start 2023, the three pillars of Strat Labs (Marketing, Communications, and Philanthropy) are set to put purpose at the forefront of each and every campaign and client. We have compiled a few blogs from each pillar to help you and your organization begin the new year with resources from our team of experts. We hope you enjoy!
Marketing:
The 2022 Year in Review: Marketing & Social Impact Trends
Marketing trends vary greatly year-over-year, and brands need to stay on the pulse of what is popular to stay relevant. With the end of the year approaching quickly, let’s recap 2022 together. What marketing trends were new or rose in popularity? What social impact trends can we anticipate to continue in 2023?
5 Design Trends You’ll Want to Know for Your 2023 Social Impact Campaigns
Graphic design is constantly changing, just like any other creative industry. As 2022 comes to an end, we’ve seen new design trends emerge, old trends fade, and some trends stay relevant. To keep your social impact campaigns fresh, drawing inspiration from what’s “in” right now is excellent. While we don’t have a crystal ball to predict the future, here’s what we expect to be the five most popular trends for 2023.
Philanthropy:
Maximizing Your Nonprofit Board for Growth
Utilizing your nonprofit’s board of directors is a proven method to support and grow your organization, but it takes a lot of work. Most nonprofits need help with how to implement best and leverage their boards collectively and the members individually. Here are a couple of ways to maximize your nonprofit board for growth.
3 Things You MUST Consider for Major Donor Marketing
Recognizing which stage donors are in can ensure you spend time and resources in appropriate places. Ensuring your nonprofit board and marketing team understand your unique donor’s journey is crucial to maximizing your organizational growth. We break down the donor’s journey with nonprofits and offer a better understanding of what marketing services your organization can leverage.
Communications:
5 Publications that Love Social Impact Coverage
Today, the coverage across highly sought-after outlets is clouded with more of what’s wrong in the world instead of what positive impacts are being made. If you’re looking for content that brings a smile to your face, inspires you, and shows the strides that social impact trailblazers are making, you have come to the right place.
The Power of Press Conferences
Press conferences are a prominent strategic communication process that can improve, shift, and contribute to the overall image of your organization while being at the forefront of your media relations efforts. Check out the who, what, when, where, and why of press conferences to prepare for your organization’s next newsworthy event or announcement.