Nonprofit organizations play a vital role in building healthy communities — using their voice to champion causes, address social impact issues, and support the underserved. However, with limited budgets and resources, marketing efforts often take a backseat. Enter social media: an essential tool in today’s digital age for nonprofits to amplify their message, increase engagement, and raise money for their cause. 

Here are some simple social media marketing tips that every nonprofit should know.

Define Your Marketing Strategy 

Start with the basics first: develop a comprehensive marketing plan, so you know where you want to go. Take time to define your marketing strategy, identify your target audience, and set your goals and objectives. Include a content calendar to visualize your strategy and tactics to measure your success. 

Leverage Content Marketing

Content marketing is a strategic approach that builds online interest in your nonprofit organization. Be personalized and interactive when you tell your story, incorporating different mediums like video, podcasts, blogs, and image posts. Compelling content will resonate with your audience and drive action.

Be Authentic

Authenticity can help nonprofits stand out in a crowded social media landscape — being real is refreshing. Foster an emotional connection with followers by sharing stories and experiences that build trust and credibility.

Create Engaging Content 

Capture your audience’s attention and keep them interested in your cause by using visual content like photos and videos to tell your story. Experiment with different types of content to see what resonates with your audience!

Launch Ad Campaigns 

Increase visibility and reach a broader audience through social media ad campaigns. Facebook and Instagram ad campaigns offer robust targeting options that allow nonprofits to reach specific demographics and interests. Know your objective and track your campaign’s success to optimize your ad spend.

Use Hashtags

The right hashtag can increase engagement and allow content to “go viral” and get discovered by a broader audience. Research or use a hashtag generator, like Hashtag Stack, to find hashtags relevant to your industry or philanthropic mission. 

Engage with Your Audience 

Social media is a two-way conversation that can help build relationships and create a sense of community around your cause. Aim to engage with your audience by responding to comments, asking questions, and regularly sharing user-generated content.

Collaborate with Influencers 

Influencers can help amplify your message and reach a broader audience. Choose influencers who align with your nonprofit’s values and mission, then partner with them to create content and promote your cause.

Measure Your Success 

When spending marketing dollars, measuring the success of a social media campaign or tactic is critical to understanding what is working and what is not. Set clear metrics for goals and track progress regularly. Use each platform’s built-in analytics tool to analyze your social media performance and make data-driven decisions.

Follow Marketing Trends 

Marketing trends evolve constantly, and nonprofits must stay up-to-date to remain relevant. Attend marketing conferences, read industry blogs, and network with other nonprofits to stay informed about the latest marketing trends.

If you are looking for help to power your purpose and market your corporate social responsibility initiatives, mission-driven organization, or other purpose-forward work, Strat Labs wants to help! Connect with our team of experts today to dive into your organization’s social media marketing strategy.