As Thanksgiving approaches, gratitude takes center stage, and for nonprofits, it’s the perfect time to express thanks to those who make their mission possible. Whether your donors contribute $10 or $10,000, showing appreciation helps build lasting relationships that sustain your organization far beyond the holiday season.

Why Gratitude Matters

Studies show that donor retention increases significantly when supporters feel valued and recognized. According to Bloomerang, first-time donors who receive a personal thank-you within 48 hours are four times more likely to give again. Similarly, DonorPerfect reports that organizations with consistent donor appreciation programs see up to a 60% increase in recurring gifts.

When you take the time to thank donors sincerely, you’re not only acknowledging their generosity but also reinforcing their emotional connection to your cause. A thoughtful thank you reminds them that they are a vital part of the impact your organization creates.

7 Ways to Thank Your Donors This Thanksgiving

Here are some meaningful ways to show gratitude to your donors this season:

1. Personalized Thank-You Calls

Assign board members, executive directors, or senior staff to personally call major donors. A simple, heartfelt message can go a long way. Here is a sample script:
“Hi [Donor Name], this is [Your Name] from [Organization]. I just wanted to take a moment to thank you for your incredible support this year. Because of you, we’ve been able to [insert recent impact]. We’re so grateful to have you as part of our community. Wishing you and your loved ones a happy Thanksgiving!”

2. Handwritten Thank-You Notes

In a digital world, a handwritten card feels personal and genuine. Have your team write 20–50 notes to mid-level donors or long-time supporters. Add a personal touch by referencing something specific about their past involvement.

3. Send a Thanksgiving-Themed Email

Design a warm, visually engaging email campaign that expresses gratitude to all supporters. Include impact highlights from the year and a message from your leadership team.

4. Feature Donor Spotlights on Social Media

Use your platforms to highlight stories of generosity and impact. With permission, share why a donor gives or how their contribution has made a difference.

5. Host a “Thank You” Virtual Coffee or Open House

Invite donors to a short virtual event or in-person gathering where they can hear directly from staff, volunteers, or beneficiaries. Keep it informal and focused on appreciation, not solicitation.

6. Create a Gratitude Video

Have your team, volunteers, or program participants share short clips saying what they’re thankful for this year. Compile them into a 1–2 minute video and share it via email or social media.

7. Send a Personalized Impact Report

For top donors, prepare a one-page summary showing the tangible outcomes of their support. Include visuals, quotes, or short stories that connect their giving to real results.

A Simple Thank You Goes a Long Way

This Thanksgiving, remember that gratitude isn’t just a nice gesture; it’s a strategic way to nurture your community of supporters. Every thank-you is an opportunity to deepen trust, build loyalty, and remind donors that their generosity is creating meaningful change.

Take time to pause and say “thank you.” Your donors will feel seen, valued, and inspired to continue giving, not just this season, but for years to come.

If your organization is interested in new and strategic ideas for donor cultivation and retention, our team is here to help. Contact us today!