MIMIC: Website Design and Development
Challenge accepted
MIMIC offers patients seamless access to medical images and reports anytime, anywhere, making healthcare data easily accessible. However, as a growing startup, MIMIC’s website was outdated in terms of messaging, visuals, and user experience, and it lacked effective search engine optimization. They sought a partner to revamp their site, enhancing its appeal to new customers and positioning MIMIC as a cutting-edge cloud-based technology platform.
Solution Proposed
Strat Labs approached the website redesign and development with a social impact strategy, focusing on aligning the site with consumers’ needs and desires. From a messaging perspective, we sought to highlight MIMIC’s core mission by clearly defining the problem—that medical data is often difficult to access for patients and physicians—and the solution MIMIC provides through real-time access to images and reports for secure sharing.
Problem solved
With the strategy outline, Strat Labs refined all the messaging and created a website prioritizing user experience. it now features clear calls to action and a clean, intuitive interface to ensure every visitor Interacts positively with MIMIC’s brand.
To enhance visibility, we also implemented SEO best practices, including keyword research, title tags, meta descriptions, and alt tags, all of which aim to improve MIMIC’s search engine rankings.
The MIMIC team was thrilled to have an updated website that helps guide users toward their needs and echoes the most important elements of the brand and product.