Denver Startup Week

Denver Startup Week

Challenge accepted

Denver Startup Week was gearing up for their 11th annual free conference which would be their first year returning to a fully in-person event model following the pandemic’s past hybrid models. This prompted the Downtown Denver Partnership to hire an agency that could assist in creating and implementing a dynamic strategy that would tap into social media, email marketing, public relations, and paid advertising — all while creating excitement around being back in-person as well as increasing registrants year-over-year.

Solution proposed

Strat Labs researched the engagement of attendees in prior years and quickly saw how active and engaged they are within the Denver community. Our team knew it would be critical to use all tools possible to develop a unique and comprehensive strategy. We implemented strategies across social media, email marketing, public relations, and paid advertising. When tackling social media, our team used elements like giveaways, speaker announcement posts, Instagram story quizzes, videos from previous years, as well as resharing all user-generated content. Our team created conversations amongst online communities,such as Denver Business Related Discord channels and Facebook Groups. We worked to develop graphics that took the branding to the next level and helped to create a cohesive and visually appealing promotional materials to use across social media and emails. Our team also engaged both Denver Startup Week sponsors and speakers to foster even more community engagement before, during and after the event. To increase awareness of the event, we worked closely with the media and even hosted a press conference where Governor Polis along with the DSW founders spoke directly to the press to control their narrative. Overall, our strategy was to pull from connections and conversations happening in the Denver community in order to put Denver Startup Week at the forefront of those topics as a thought leader and free educational event.


Problem solved

With only one quarter prior to the event to market, Denver Startup Week saw:
45.2% increase in event registration
1,133 new Facebook followers
131.3% increase in Instagram reach
1,591+ clicks produced organically
530 Twitter Mentions during the event week of #DENStartupWeek
13 secured press coverage pieces
1.6M+ impressions and 1,300+ banner clicks on Colorado Sun’s website
Successful Press Conference with Governor Special Announcement
28,550+ unique clicks across all 27 emails sent
Praise from sponsors, staff, attendees, speakers on graphics and branding for this year’s event

2022 DSW Session Graphics
DSW Networking Graphic
2022 DSW Session Graphics