Date
June 26, 2024
Time
9:30 – 10:30 am
Location

Zoom Webinar

Zoom Link
Price

Free

Measuring the impact of your corporate social responsibility (CSR) initiatives is critical for building a strategy that reaches your target audience and showcasing your company’s positive influence. No matter what phase of growth your business is in, demonstrating this multidimensional impact on the environment and/or society will help you build credibility in the marketplace. While the focus is important, consumers and businesses are looking for brands that impact more than just one aspect of sustainability and/or CSR.

Join us to learn our step-by-step recommendations to achieving transparency, trust, and loyalty through your sustainability and CSR initiatives. We’ll start from the initial step of prioritizing your impact according to your business’s unique needs and then share how to eventually simplify your impact narrative by showcasing key metrics and compelling examples.

In this FREE Virtual Lab Session, attendees will learn how to:

  • Prioritize the impact you want your company to have
  • Set metrics to measure the growth of that impact
  • Simplify and communicate your impact to key stakeholders and/or consumers

Christine Yeager

Sustainability Specialist

Christine has spent her 15 year career in the CPG industry honing her skills in strategic decision making, Commercial Execution, and Program Management.

As the Director of Sustainability PMO at Coca-Cola, she set the agenda for the North America Operating Unit’s execution plan to meet the various sustainability commitments spanning Climate, Water Stewardship, and Circularity. Now, she helps organizations focus on operationalizing and scaling; using sustainable choices to drive growth in your business.

Christine Vottima

SR VP OF STRATEGIC MARKETING

Christine Vottima has worked with a large variety of organizations, ranging from nonprofits and start-ups to Fortune 500 corporations. She began her career in the B2B technology and cybersecurity industries and has since supported organizations within industries such as health, wellness, fashion, and more. Combining her education in Marketing and Psychology with her career experience, her true passion lies in marketing strategy by finding unique routes to market and new ways to reach target audiences.

Defining Impact Metrics: Transparency in CSR and ESG

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Register for this Lab Session: Defining Impact Metrics