Solution proposed

Strat Labs assessed the existing programs and content, identifying Soul Centered’s free OM Your Power program as the easiest entry point to convert customers. Starting with market research and intentional messaging, we created ads and email drip campaigns encouraging those to sign up for the free program, and then continue on with the organization for paid programs.

To capture a broader audience, we implemented a social media strategy that involved numerous Clubhouse events. First, Strat Labs promoted the event in various online communities, such as Facebook Groups, to encourage participation among a broader audience. Second, by requesting larger rooms to host on Clubhouse, Soul Centered reached thousands of new individuals interested in their content and services.

Strat Labs captured all participants’ contact information and followed up with them on Instagram and Twitter to encourage them to follow Soul Centered and explore their offerings.