STRIVE Prep Montbello Rebranding
Challenge accepted
STRIVE Prep Charter Schools were given a different location for their Montbello campus to relocate to. Although this school was only a 2 mile move, Montbello would be joining a new neighborhood as well as an established joint campus known as the Rachel B. Noel campus. This prompted STRIVE Prep to hire an agency to help this relocation be a chance to reinvent the Montbello brand to better represent the community they are joining while embracing the culture and brand they have already established.
Solution proposed
Strat Labs worked to create surveys for students, teachers, parents, and the community. From in-class participation to local community reach out, our team was able to ask the community their thoughts on this change.
Problem solved
In less than one month, First Responders Children’s Foundation’s social media saw:
1,927% increase in engagement from non-followers
658% increase in accounts reached
15,055 overall campaign impressions
