Nonprofits often spend significant time and energy searching for high-net-worth individuals to support their mission. But what if the best way to find them is through the relationships you already have?

Your current major donors are more than just financial supporters—they’re ambassadors with deep networks of like-minded philanthropists. Tapping into their communities can be one of the most effective ways to grow your donor base.

Why Major Donors Are the Key to Unlocking More Support

People give to causes they believe in—and they’re even more likely to give when someone they trust invites them to join the movement. Major donors tend to surround themselves with other high-net-worth individuals who share similar values and philanthropic interests. When engaged strategically, they can help bridge the gap between your nonprofit and potential new donors.

Rather than cold outreach, leveraging existing donor relationships makes it easier to:

• Build trust with prospective donors through peer endorsements.
• Create a warm introduction to your mission.
• Increase the likelihood of long-term commitment and investment.

Activating Your Major Donors: 3 Powerful Strategies

Here’s how to transform your major donors into your best advocates:

1. Host Exclusive Salon Events

One of the best ways to engage your donor’s network is through intimate gatherings designed to spark meaningful conversations. A Salon Event is not just another fundraiser—it’s a high-touch experience where donors invite their peers for a thoughtful dialogue about your mission. These events create an opportunity for new potential donors to connect emotionally with your cause, hear inspiring impact stories, and build relationships in a low-pressure setting.

Need help planning your Salon Event? Check out Strat Labs’ Salon Event Bundle to access resources that make hosting seamless and impactful.

2. Empower Donors with a Clear Story & Call to Action

Your major donors may love your mission, but they might not know exactly how to talk about it in a way that resonates with others. Equip them with:

• A compelling elevator pitch about your organization’s impact.
• Key data points that highlight your effectiveness.
• Clear, actionable steps for their network to get involved (e.g., attend an event, join a giving circle, become a monthly member).

When your donors feel confident advocating for your mission, they’ll naturally spread the word.

3. Launch a Donor Leadership Circle

Give your major donors a formal role in expanding your donor community by creating a Donor Leadership Circle. This group can:

• Host quarterly networking events with potential supporters.
• Mentor new donors to deepen their engagement.
• Leverage their business and social networks to connect you with key philanthropic leaders.

Encourage them to become monthly members to solidify their commitment and model ongoing giving. Learn more about Strat Labs’ Membership options here.

Relationships Build Impact

At the heart of every great nonprofit is a strong network of people who care deeply about the mission. By engaging your existing major donors and giving them the tools to bring their networks into the fold, you’re not just growing your donor base—you’re strengthening a community of advocates who will champion your cause for years to come.

Ready to harness the power of your network? Explore Strat Labs’s Salon Event Bundle and Monthly Membership to get started and let’s talk about how Strat Labs can help you activate your donor community today.