Solution proposed

Strat Labs worked with MSHE Foundation assets to craft a unique Holocaust Remembrance Day Fundraising Campaign that highlighted their mission and encouraged donations via a social media fundraising campaign. We then asked influencers to share it on their stories resulting in a dramatic spike in engagement and donations. To continue the campaign’s momentum and maximize fundraising over the next week, Strat Labs repurposed content from a news feature to create a Yom HaShoah follow-up post and created a new Thank You post to wrap up the campaign. As a final follow up, Strat Labs sent private DMs on behalf of the Foundation to all “$50+” donors, thanking them for their donation and asking them to follow and support the Foundation.