January 17, 2024
9:30 – 10:30 am

Zoom Link



Virtual Group Lab Session: The Green Space Is Gray

Although the concepts of sustainability and ESG may feel commonplace, these movements are still relatively new, with the term ESG being coined less than 20 years ago. Purpose-driven organizations are essentially building and implementing programs while this ESG space is still developing.

Meanwhile, sustainability experts have to navigate these uncertainties, while also being tasked with defining and tracking science-based targets and creating programs of impact to satisfy consumers.

So, how do you navigate the green space when it feels like such a gray area? We invite you to join us for a FREE Virtual Group Lab Session to:

    • Brainstorm strategies for navigating the uncertainties faced by ESG professionals
    • Compare frameworks for strategically tracking sustainability and ESG goals
    • Learn easier methods for creating programs of impact to satisfy your consumers and shareholders
    • Understand how to share about initiatives in consumer-friendly language and incorporate them in on-packaging messaging

As a working session, attendees will have the unique opportunity to connect and network with like-minded individuals navigating the sustainability space.

Register Below and Be Entered in An Opportunity to Win A Private 1:1 Strategy Session

Three attendees will be selected for an opportunity to work one-on-one with Strat Labs’ Sustainability Specialist, Christine Yeager, in an additional private 1:1 Strategy Session specific to your unique industry, organization, and goals.

Elizabeth Neufeld

Lizzy Neufeld has been working in social impact for 23 years in a variety of capacities and industries. In 2018, she founded Strat Labs, bringing marketing, communications, and impact together for both nonprofits and companies.

Christine Yeager

Through conviction, empathy and an infectious laugh, Christine leads teams to act and make an impact. She has spent her 15 year career in the CPG industry honing her skills in strategic decision making, Commercial Execution, and Program Management. Her leadership approach is anchored on agility, focus, compassion and a constant desire to grow. Through prioritization & credible business plans, she creates advocacy for change for the sustainability agenda.

As the Director of Sustainability PMO, she set the agenda for the North America Operating Unit’s execution plan to meet the various sustainability commitments spanning Climate, Water Stewardship, and Circularity. No, she helps organizations focus on operationalizing and scaling; using sustainable choices to drive growth in your business.

Valerie Hawks

Valerie Hawks is the Director of Sustainability & Production at Interact Brands, a branding and design firm building consumer-obsessed brands. Valerie is passionate about maximizing brands’ sustainability missions and innovations, articulating them through messaging and design. Working with suppliers to ensure design integrity is maintained from project inception to completion, and working with clients to discover sustainable opportunities with their packaging materials, Val enjoys rolling her sleeves up and getting to work at multiple stages in a project.

Virtual Group Lab Session: The Green Space Is Gray