The 2022 Year in Review: Marketing & Social Impact Trends
Marketing trends vary greatly year-over-year, and it’s vital for brands to stay on the pulse of what is popular to stay relevant. With the end of the year approaching quickly, let’s recap 2022 together. What marketing trends were new or rose in popularity? What social impact trends can we anticipate to continue in 2023?
Here are the current marketing & social impact trends to keep an eye on moving into 2023:
Word-of-mouth referrals have always been an extremely effective marketing tactic. However, there has been a shift in who delivers the referral in recent years. In the past, product and service recommendations came from family, friends, neighbors, and other people within a person’s network. Today, consumers are accepting recommendations from a new trusted source: influencers. If your brand cannot afford to collaborate with celebrities or high-profile influencers, we recommend looking toward micro-influencers in 2023. These individuals often have small (but mighty!) and engaged audiences that will help expand your brand awareness and bring you new consumers or followers.
If your organization has yet to implement a social impact initiative, you may fall behind in the consumer market. The survey data doesn’t lie; it is proven time and time again that Gen-Z and Millennial generations are particular about the companies they support — and social responsibility is a crucial factor. According to HubSpot’s State of Consumer Trends Report, 50% of Gen Z-ers and 40% of Millennials want companies to take a stance on social issues, specifically racial justice, LGBTQ+ rights, gender inequality, and climate change.
Your organization should implement a social impact initiative and communicate it effectively through your marketing efforts. 2023 is the year to ensure these initiatives are clear throughout your social media, email marketing, website, and more.
With the continuous rise of TikTok and Instagram Reels, video content has quickly become king. In 2022, we specifically noticed a trend toward short video content. Shorter form content catches the attention of consumers scrolling through social media and gets your point across quickly — before they scroll on to the next video. Our team anticipates this trend to continue in 2023, with many platforms prioritizing videos in their social media algorithms.
Are you ready to maximize your marketing in 2023 by capitalizing on the latest trends? Our team of marketing experts is here to help! Connect with us, and let’s discuss how your brand could benefit from expert strategic marketing, communications, and social impact support.